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Applying the media theories which we have studied, to our music video in order to view the song through a critical and theoretical lens. "Fool" can be analyzed in the context of contemporary youth culture
Roland Barthes' semiotics theory: Barthes' semiotic theory is associated with media cues and symbols. A complex semiotic environment is produced via the use of metaphors and images. For instance, calling someone a "fool" might be interpreted as a display of weakness or naivety, the shot where the character is running can tell how he is running from his complex emotions & seeking for attention/love from the antagonist (love interest of the lead).
Stuart Hall's Theory of Reception: Since the audience we have targeted is mostly young adults who are often dealing with such scenarios, this music video would resonate with most of their emotions and feelings, feeding into their identities, for instance: the shot where the main character was alone, and feeling lonely without his love interest may connect with many audience members.
Rosalind Gill's theory of the new man: When analyzing "Fool," one may look at how the lyrics undermine conventional ideas of masculinity by addressing emotion and weakness. It's possible to interpret the singer's eagerness to communicate his feelings and acknowledge that he felt idiotic as a shift from toxic masculinity standards. e.g: the heartbroken & melancholic representation of the male protagonist is an unusual instance, as men are often shown instrumental and stoical in the media.
Genre theory by Daniel Chandler: The study of genre theory examines how audiences' expectations are shaped by the categories used to characterize media. "Fool" belongs to the indie folk-pop subgenre, which is distinguished by acoustic instrumentation and reflective lyrics. Its lyrics to portray a story about fragility, consciousness of oneself, and struggles in relationships.
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